For the municipality of Gulpen-Wittem in the beautiful Dutch region of Zuid-Limburg, we developed a launch campaign for the new citizens’ platform “Hallo Heuvelland” in a team of four students. Through eye-catching and recurring elements, the campaign sticks with the residents and entices them to visit and use the new platform. I was mainly responsible for the team management, the idea development and the concept. With the help of my fellow students Marcel Bulles, Cielke Driessen and Anouk Custers, our ideas were translated into graphic visualisations and print production.